Timeline

3 months~

COLLABORATORS

1 Founder/Tech Lead
2 Tech engineers

CONSTRAINTS

Short design sprint timelines
Tech bandwidth

MY ROLE

Leading the design of app features from 0 -> 1

As the sole designer for kura kura, I worked closely with the founder lead the product roadmap and design direction of various features for the past year.

For this specific feature, we had a scope of less than 2 months for concepting, designing, and researching at part time capacity.

THE KURA PROBLEM

A lack of foundational mental health support systems for Singaporean youths

Emotional literacy

We are not taught to express and label their emotions with themselves and/or peers

Long term regulation methods

76% of youths are not comfortable being vulnerable in their current digital support channels

Mental wellness support systems

There are efforts to build external support systems (i.e. schools), but not directly for youths themselves

In Singaporean schools and Asian cultures, we're not specifically encouraged to open up – suppressing, hiding, and stifling your emotions are very common. When we open up, it can also be difficult to navigate such situations.

76% of youths are not comfortable being vulnerable in their current digital support channels, and efforts to build external support systems don't directly support youths themselves.

An app won't solve everything, but it can help youths self-regulate and understand themselves better

the product problem

A high friction, lackluster journaling experience

Identify and label how you're feeling

Our mascot, Kura, leads users to identify and journal their emotions

"Kura is cute to interact with, but I don't get that same feeling when journaling."

"I often feel a mix of emotions, and not being able to specify the intensity adds friction to the experience."

Info hierarchy is not clear

The definition of emotions is not easy to view.

What changes in the info hierarchy might enable users to see this clearly?

High Friction

The flow to identifying emotions felt too reductive.

Is there a way to design a simple, integrated feature to account for this touchpoint?

Lack of fun

The concept of kura fruits was fun, but lackluster after a while.

Is there a way to weave in a larger narrative in the journaling experience?

Drop off and low engagement in our core feature limits engagement with journaling and emotionaly vulnerability

This issue significantly reduces how frequently and intentionally Singaporean youths engage with our journaling feature—a key tool for self-awareness, and developing emotional vulnerability through Kura Kura.

Confidence in identifying, understanding emotions

Self reported data

Drop-off rate

Product metric to convert casual users

Daily active users
(a check-in a day)

Product metric for casual users

THE DESIGN INTERVENTION

A tool and internal system to help youths foster emotional wellness and regulate emotions

Through rounds of interviews, research, and interviews, we believe this is a step in giving youths more access to tools and ways of being emotionally vulnerable.

Kura, your turtle companion that brings you a playful journaling and narrative driven experience

Final re-design

Granular identification of emotions

With definitions of emotions and intentional friction for interactive journaling

Play through a local and familiar narrative

Add fruits and flavours to your dessert to feed your digital companion, kura!

Our mascot, Kura, leads users to identify and journal their emotions

Iterations through information hierarchy, narrative, and
micro-interactions

The process below reflects the earlier iterations of the product, and a re-design of the information hierarchy and visual language of the screen was done to address issues around emotion navigation and touchpoints.

why JOURNALING

Journaling as a reliable and accessible tool for youths to engage in

Through interviews, we learnt that Singaporean youths desire to focus on mental wellness, with a few blockers:

Emotion identifying flows are often too reductive

Many journaling apps encourage quick entries, which can turn into unhelpful venting rather than meaningful reflection.

Journaling feels repetitive and youths feel unengaged

Repetitive journaling becomes tedious, lackluster interfaces and interactions kill the habit quickly.

BLUEPRINTING THE JOURNALING FLOW

RULER framework for unpacking emotions

The RULER framework is an evidence-based approach to social and emotional learning that focuses on key steps to regulate emotions in order to promote emotional intelligence and well-being.


Initial concept: Kura brings you through categorised emotions, definitions through the emotion labeling process

Leveraging on this simple framework and an existing list of emotion labels/words.

Previously designed journaling flow

This flow allows users to Identify and label how you're feeling

Our mascot, Kura, leads users to identify and journal their emotions

It got the job partly done, but with a few overarching challenges with the experience:

High Friction

The flow to identifying emotions still felt too reductive.

Is there a way to design a simple, integrated feature to account for this touchpoint?

Lack of fun

The concept of fruits as emotions was fun, but lackluster after a while

Is there a way to weave in a larger narrative in the journaling experience?

Info Hierarchy is not clear

The definition of emotions is not easy to view.

What changes in the info hierarchy might enable users to see this clearly?

DESIGN EXPLORATION - CONCEPT TESTING

Being intentional with added friction when identifying emotions

Challenge

The flow to identifying emotions still felt too reductive.

Solution

Make a snack concept - additional step(s) to indicate intensity of emotions

What if you could create a snack by checking in your emotions? I wanted to leverage on the virtual pet in app – kura. My initial explorations was around exploring interactions and ways of representing, measuring the intensity of emotions.

The safe design:
Scale for selecting intensity

The experimental design:
Swipe to quantify intensity


Concept, Usability testing with 5 beta users:

Microinteraction

Swiping is fun but...

The quantifying of intensity was confusing to users, as the number felt too arbitary.

Intensity of emotion

Default to 'neutral'

Users often resorted to ‘picking’ the middle, neutral option when identifying emotion intensity.

Definition of emotion

Still not easy to see...

Users still did not notice the definition of emotions as they select the emotion

Exploring micro-interactions, ways of measuring intensity of emotions

Users previously noted there was a lot of tapping which felt tiring. I saw a design opportunity to incorporate a wider range of interactions, and explored tap and hold gestures as well as swiping.

Tap -> Tap -> Swipe up

Tap -> Hold -> Select

Re-structured information hierarchy to focus on the right content

As I added more visual elements onto the screen, I re-assesed the hierarchy of information and visuals. The plate of fruits took up a lot of real estate and attention, so I iterated on grouping relevant information (emotions, metadata) and the narrative elements (fruit plates).


Findings from the think out louds and usability testing

Swiping is redundant.

Testing revealed that the swiping interaction was a bit too much cognitive effort to do.

Definition of emotion is clearer now!

Information hierarchy was clearer, users now see the definition much more clearly.

Tap + Hold works but...

The interaction did not feel intuitive, made sense to users after they discovered it.

The Solution / INTERVENTION

Identify what feelings you resonate with

Using both emojis, text, and a feelings framework, users are guided to think more deeply about their feelings in the moment.

Uncovering the Problem spacE

A struggle to be label/recognise feelings along with short term coping mechanisms.

Vulnerability is about opening up, but effectively doing so requires (i) an understanding of what you want to convey or feel, (ii) communicating that to somebody else.

Through a survey and interviews, I helped unpack the internal and external support systems youths in Singapore face when it comes to dealing with emotions.
Understanding journaling as an emotional wellness and labeling method

We started exploring journaling as a form of emotional wellness monitoring, proven to be helpful in slowing down, but also introspecting.

Combining our research and contextual understanding of the journaling space, we started honing down a design strategy.
Insights from user interviews

testest

Insights from user interviews

testest

RECOINCILING RESEARCH + PERSONA

Youths want a convenient, efficient way to understand their emotions

Our proto persona allows us to build the product for the large number of users who have the desire and goal of being vulnerable.
Insights from user interviews

From challenges of being vulnerable to reaching out to friends, people have found both comfort and hindrance with digital interactions amongst peers.

One such example is the fear of judgement and rejection when being vulnerable, and another was the discomfort in reaching out without making things awkward.

Secondary research on forming meaningful relationships

According Dr Marisa Franco, a psychologist and expert on friendships, three main components of forming great relationships are having support, vulnerability, and trust. Combined with our insights from user interviews and surveys, we used this as a springboard for iterating on some of our features.

Our user persona – those seeking ways to open up, and seek more fulfilling relationships

Based on user interviews, surveys, and secondary research, we synthesized those insights as a team and distilled it into a persona.

Our main target user group are Gen Zs currently studying in college. These groups of people are those that seek out more meaningful and deeper connections within their current circle of acquaintances/friends, but are unable to find the time/energy to do so efficiently.

DEEP DIVE: Prototyping & Testing

How might we provide a seamless and informative experience of identifying your feelings in the journaling process?

With this in mind, I started exploring emotion/feeling frameworks and models we could begin with, as well as lo-fidelity mockups.

Iterating on information hierarchy and visualising feeling intensity

Exploring the use of colour, removing unnecessary clutter, as well as adjusting space between elements to establish a clearer hierarchy between specific feelings.

THE KURA PROBLEM

Youths struggle with the space and means of being more emotionally vulnerable

There is an absence of digital spaces for youths to understand and effectively manage their feelings, and also connect to their peers in a more meaningful and deeper level, specifically:

Lack of emotional literacy and awareness

Youths are not taught ways to

Dealing with unchecked emotions

Struggle to label, recognise feelings with the right emotional literacy.

Unhealthy coping mechanisms

From short term, media centric rants and engagement, this can lead to burnouts.

Why is this an important problem to tackle?

Not being able to address and understand your emotions may lead to heightened stress levels, a sense of internal conflict, as well as strained interpersonal relationships.

RE-FRAMING THE PLAY CONCEPT

Making an local, ice kachang dessert through journaling with kura!

Challenge

The concept of fruits as emotions was fun, but lackluster after a while

Solution

A more cohesive narrative and journaling experience around local desserts

Our users already liked the idea of feeding their kura by checking in their emotions, so I concepted the idea of creating an ice kachang – meaning "bean ice", a Malaysian dessert which is common in Malaysia, Singapore and Brunei.

Finalising on emotion selection interaction

A simple tap and select sufficed, abd the addition of haptic feedback heightened the sense of physical presence and interaction.

Our mascot, Kura, leads users to identify and journal their emotions

a few kura weeks later...

A visual re-design to reduce visual inconsistencies and constructing information hierarchy

After the initial iterations, I re-designed some of the screens taking into considerations my previously validated designs on information hierachy and emotion selection.

TAKING A STEP BACK

Learnings

Adding micro-interactions and play into digital experiences whilst also knowing when to scale back

It was easy to get blinded by all the fun interactions where you forget the basic principles. In my case, I revisited them later in the process.

Storytelling and play can come hand in hand

The simpler the better – the interactions designed complemented the story we wanted to tell in the journaling experience. It's really about finding the pieces that fit together, rather than designing something 'novel' or 'unique' all the time.

Communicating in the technical languages of engineers

From thinking about haptic feedback to design implementation, I kept an open line of communication with my engineers. For example, picking the right haptic feedback as well as the feasability of simple animations.

Creating a Design System(s)

Bringing the 'fun' journaling experience and turtle mascot to life

A modern, simple design system with hints of playful elements was established throughout the app – using clean serifs, cool greens and blues, with an emphasis on comfort. A simple turtle character was also created using simple shapes and colors.

Learnings & Reflections

(1) Systems thinking – being able to ‘zoom in and out’

Design does not exist in a silo, and I'm still learning how to evaluate my designs from multiple lenses. As I improve on it, I started to consider the larger social implications my design would have in the world, on top of solving the problems(s) identified.


(2) Working with business and tech constraints

Working with developers and many other individuals forced me to think about the scalability and feasability of my design, bound by time and energy constraints.
What's next for us?

As we reach MVP, we plan to roll out the app to a smaller group of interested users and continue iterating!

RE-FRAMING THE PLAY CONCEPT

Making an ice kachang dessert!

Focusing on a more localised narrative

Our users already liked the idea of feeding their kura by checking in their emotions, so I concepted the idea of creating an ice kachang – meaning "bean ice", a Malaysian dessert which is common in Malaysia, Singapore and Brunei.

Beyond journaling: Embedding the narrative across different app touchpoints/features

From onboarding to a shared journaling experience within the app, I led the initiative to standardise and embody it across various parts of the journaling flow, including a definition preview of emotions,